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Spellbinding Strategy: Turning HubSpot Services into a Magical Experience

To drive interest in GO2 Partners’ digital marketing services, I created a themed landing page that transforms HubSpot offerings into a whimsical, wizarding-world experience. Each "house" represents a core digital marketing service: content creation, analytics, audience growth, and campaign management. Custom graphics and playful copy brought the concept to life. A quiz helped visitors discover the services that would have the greatest impact on their business, making the campaign both interactive and consultative.

Client
GO2 Partners

Role
Digital Design

Challenge

GO2 Partners wanted to promote its digital marketing and HubSpot services in a way that felt engaging and consultative. Instead of presenting a standard list of capabilities, the challenge was to create an experience that helped prospects identify their own business problems and connect them to the right solutions through an interactive format.

Process

Challenge

Each digital marketing service was grouped into a themed “house,” giving the page a creative twist. I designed custom emblems for each "house" and built layered graphics that blended wizarding themes with HubSpot branding. Screenshots, interface elements, and platform colors were integrated throughout to ground the fantasy in a real-world context.

I partnered with the marketing team to align the visual system with the interactive quiz experience, ensuring a consistent and engaging design from start to finish.

We were contacted by a client whose sales team was having difficulties with customer presentations. The reps used mismatched slides containing unapproved branding and outdated information, as there was no consistent approval system in place. This disorganized process slowed down sales and resulted in incorrect information being presented to customers. They requested a solution that would allow sales reps to build pitch decks from a selection of pre-approved content and tailor it to each unique customer.

Process

The user interface had to account for variable input fields, questionnaire funnels, and a complete admin portal with analytics. The primary challenge was structuring the questionnaire decision tree, as each question included several levels. We resolved this by implementing accordion patterns and distinct color labeling to help the admin track their position in the setup process effectively.

Solution

A themed landing page served as the centerpiece, supported by graphics used across digital ads and social media. An interactive quiz helped users identify their biggest marketing challenges and connected them to the most relevant GO2 Partners services. The experience highlighted GO2’s expertise in a fun and engaging way.

Result

The campaign generated over 767,000 impressions across LinkedIn, with a cost per result as low as $2.71. Visitors spent an average of 4.5 minutes on the landing page, signaling strong engagement with the content and interactive quiz. This level of interaction suggests that users explored the experience thoroughly, helping position GO2 as a strategic, creative HubSpot partner.

Let’s Talk

C-BUSHWAY

Chris Bushway

2025

Let’s Talk

Chris Bushway

2025

Let’s Talk

C-BUSHWAY

Chris Bushway

2025